The Power of App Aggregation: Evolution in the Brazilian Taxi Industry

Brazil’s taxi market is rapidly evolving with the introduction of premium ride services. OnFrontiers gained insight on the changing landscape during a recent conversation with Leo Tang, former CEO of the Brazilian branch of Easy Taxi, the first online taxi company to penetrate the Latin American market. Tang explains that app-driven car-for-hire companies are gaining a competitive edge in the wake of markets opening up in São Paulo and Rio de Janeiro. As the power of app-aggregation in transportation companies has been realized, investors have begun setting their sights on private companies. The transition has not necessarily been a smooth … Continue reading The Power of App Aggregation: Evolution in the Brazilian Taxi Industry