By Stacey Mattish Africa offers a billion-dollar consumer number that many companies are eager to access, yet entering and expanding into Africa’s Sub-Saharan region can be far more challenging than attempting the same feat in either the United States (U.S.) … Continue reading Sub-Sahara Africa: Entrance and Expansion into an Exciting Market
With a growing middle class and internet usage on the rise in Africa, ecommerce retailers are taking advantage of the continent’s untapped potential for digital business. McKinsey estimates that by 2025, ecommerce could account for 10% of retail sales in … Continue reading Cameroon Cashes In on Ecommerce
Most of the developed world has successfully transitioned from analogue to digital television in the past couple of decades. As developing countries move to catch up, according to Giles Tanner, General Manager in the Communications Infrastructure Division of the Australian … Continue reading What’s Ahead of Frontier Markets in Analogue to Digital Conversion?
Kenya’s digital revolution opens investment opportunities • Education and healthcare sectors ready for growth Thrity Engineer-Mbuthia is the CEO and Lead Consultant at Thrity Engineer Consulting and an adjunct professor of marketing at Strathmore University in Nairobi, Kenya. She spent 18 years … Continue reading Emerging Markets in Kenya: OnFrontiers Expert Q&A