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Tag: sales

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5 Best Sales Practices for BoP Customers

April 7, 2017 Sarah Frankel

Targeting consumers and businesses at the bottom-of-the-pyramid (BoP) comes with a unique set of challenges and considerations, particularly for social enterprises. Looking beyond the “low price, low margin, high volumeā€ model, what are some useful frameworks to consider when developing … Continue reading 5 Best Sales Practices for BoP Customers

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